Sales and Marketing Courses

  • latest blog post
    CREATIVE RETAIL SELLING AND VISUAL MANAGEMENT

    Benefits of attending:

    By the end of the program, participants will be able to:

    • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
    • Understand customer behavior in a retail environment.
    • Use practical selling skills to guide their customers through a defined customer decision process.
    • Ensure a positive shopping experience.
    • Generate outstanding customer service.

    Who should attending?

    All retail sales staff as well as team leaders and supervisors accountable for sales.

    Program Outline:

    • What Customers Really Want
    • Uncovering Your Customers Hierarchy of Needs
    • Understanding the Customer Decision Making Process
    • Why People Buy?
    • Helping Browsers Becoming Buyers
    • The Three Fold Process
    • The New Role of the Retail Sales People
    • First Impressions
    • Verbal and Non Verbal Responses in Sales
    • Probing and Opening

     

  • latest blog post
    CREATIVE RETAIL SELLING AND VISUAL MANAGEMENT

    Benefits of attending:

    By the end of the program, participants will be able to:

    • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
    • Understand customer behavior in a retail environment.
    • Use practical selling skills to guide their customers through a defined customer decision process.
    • Ensure a positive shopping experience.
    • Generate outstanding customer service.

    Who should attending?

    All retail sales staff as well as team leaders and supervisors accountable for sales.

    Program Outline:

    • What Customers Really Want
    • Uncovering Your Customers Hierarchy of Needs
    • Understanding the Customer Decision Making Process
    • Why People Buy?
    • Helping Browsers Becoming Buyers
    • The Three Fold Process
    • The New Role of the Retail Sales People
    • First Impressions
    • Verbal and Non Verbal Responses in Sales
    • Probing and Opening

     

  • latest blog post
    CUSTOMER RELATIONSHIP MANAGEMENT (C .R.M) THE POWER OF INFORMATION

    Customer relationship management softwares have become very popular in recent years. Extremely powerful and quite economic they hold promises of unparalleled customer insights leading to superior personalized service, customer loyalty and higher profitability. However, many organizations only use CRM as a glorified address book, thereby foregoing much of its capabilities.

    In this course, and through practical examples and exercises, you will learn to unleash your CRM’s potential. From the systematic capture of customer data to its analysis and from drawing the right conclusions to making the most pertinent decisions you will be able to use CRM to maximize customer lifetime value and satisfaction.

    Target Audience

    This course targets marketing managers, analysts and staff, sales and customer care managers and supervisors as well as interested members of the team involved in designing applications for the organization’s CRM system.

    Target Competencies

    • Analytical and logical thinking
    • Decision making
    • Customer orientation
    • Marketing and sale
    • Customer relationship management

    Course Methodology

    The course uses a variety of techniques such as presentations by the consultant, exercises, self assessment questionnaires, case studies (some based on real industry examples), video clips by top CRM manufacturers as well as class discussions.

    Course Objectives

    By the end of the course, participants will be able to:

    • Explain why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
    • Defend the uses and objectives of a CRM system
    • Make full use of the power of CRM to maximize customer acquisition, profitability and retention
    • Use customer insight to design highly effective, as well as cost efficient, marketing campaigns
    • Apply an approach to CRM best suited to their organizations

     

  • latest blog post
    CUSTOMER RELATIONSHIP MANAGEMENT (C .R.M) THE POWER OF INFORMATION

    Customer relationship management softwares have become very popular in recent years. Extremely powerful and quite economic they hold promises of unparalleled customer insights leading to superior personalized service, customer loyalty and higher profitability. However, many organizations only use CRM as a glorified address book, thereby foregoing much of its capabilities.

    In this course, and through practical examples and exercises, you will learn to unleash your CRM’s potential. From the systematic capture of customer data to its analysis and from drawing the right conclusions to making the most pertinent decisions you will be able to use CRM to maximize customer lifetime value and satisfaction.

    Target Audience

    This course targets marketing managers, analysts and staff, sales and customer care managers and supervisors as well as interested members of the team involved in designing applications for the organization’s CRM system.

    Target Competencies

    • Analytical and logical thinking
    • Decision making
    • Customer orientation
    • Marketing and sale
    • Customer relationship management

    Course Methodology

    The course uses a variety of techniques such as presentations by the consultant, exercises, self assessment questionnaires, case studies (some based on real industry examples), video clips by top CRM manufacturers as well as class discussions.

    Course Objectives

    By the end of the course, participants will be able to:

    • Explain why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
    • Defend the uses and objectives of a CRM system
    • Make full use of the power of CRM to maximize customer acquisition, profitability and retention
    • Use customer insight to design highly effective, as well as cost efficient, marketing campaigns
    • Apply an approach to CRM best suited to their organizations

     

  • latest blog post
    CUSTOMER RELATIONSHIP MANAGEMENT (C .R.M) THE POWER OF INFORMATION

    Customer relationship management softwares have become very popular in recent years. Extremely powerful and quite economic they hold promises of unparalleled customer insights leading to superior personalized service, customer loyalty and higher profitability. However, many organizations only use CRM as a glorified address book, thereby foregoing much of its capabilities.

    In this course, and through practical examples and exercises, you will learn to unleash your CRM’s potential. From the systematic capture of customer data to its analysis and from drawing the right conclusions to making the most pertinent decisions you will be able to use CRM to maximize customer lifetime value and satisfaction.

    Target Audience

    This course targets marketing managers, analysts and staff, sales and customer care managers and supervisors as well as interested members of the team involved in designing applications for the organization’s CRM system.

    Target Competencies

    • Analytical and logical thinking
    • Decision making
    • Customer orientation
    • Marketing and sale
    • Customer relationship management

    Course Methodology

    The course uses a variety of techniques such as presentations by the consultant, exercises, self assessment questionnaires, case studies (some based on real industry examples), video clips by top CRM manufacturers as well as class discussions.

    Course Objectives

    By the end of the course, participants will be able to:

    • Explain why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
    • Defend the uses and objectives of a CRM system
    • Make full use of the power of CRM to maximize customer acquisition, profitability and retention
    • Use customer insight to design highly effective, as well as cost efficient, marketing campaigns
    • Apply an approach to CRM best suited to their organizations