Public Relations Courses

PUBLIC RELATIONS AND MEDIA SKILLS

PR professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals, acquire verbal and written communication techniques, and get the ability to evaluate crisis situations and to deal with the media while promoting the organization's reputation.

Target Audience
Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media
activities will also benefit from this course.
 

Target Competencies

• Verbal and non verbal communication
• Presentation skills
• Influencing
• Time management
• Evaluating
• Decision making

Course Methodology

The workshop is designed to be interactive and participatory, including various pedagogical tools to enable the participants to function effectively and efficiently. The course will be built on four pedagogical pillars: Presentations and facilitation by the trainer, group exercises, roundtable discussions, video clips case studies and debriefing.
 

Course Objectives
By the end of the course, participants will be able to:

• Analyze and assess the latest Public Relations (PR) concepts and strategies in a variety of contexts Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
• Demonstrate key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques
• Apply the main media skills in PR
• Effectively present and deliver oral messages in public
• Use their PR skills as promotional tools

• August 3 - 14, 2020
• 12 days

PUBLIC RELATIONS AND MEDIA SKILLS

PR professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals, acquire verbal and written communication techniques, and get the ability to evaluate crisis situations and to deal with the media while promoting the organization's reputation.

Target Audience
Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media
activities will also benefit from this course.
 

Target Competencies

• Verbal and non verbal communication
• Presentation skills
• Influencing
• Time management
• Evaluating
• Decision making

Course Methodology

The workshop is designed to be interactive and participatory, including various pedagogical tools to enable the participants to function effectively and efficiently. The course will be built on four pedagogical pillars: Presentations and facilitation by the trainer, group exercises, roundtable discussions, video clips case studies and debriefing.
 

Course Objectives
By the end of the course, participants will be able to:

• Analyze and assess the latest Public Relations (PR) concepts and strategies in a variety of contexts Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
• Demonstrate key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques
• Apply the main media skills in PR
• Effectively present and deliver oral messages in public
• Use their PR skills as promotional tools

• August 10 - 14, 2020
• 5 days

CERTIFIED PUBLIC RELATIONS PROFESSIONAL

This course will take you step-by-step through proven best approaches to PR planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management, and directly contribute to the organization’s success by enhancing its reputation and improving its relationships. You will be shown how the fundamentals of PR are vital, and how skillful diplomatic handling will help you understand reputation and relationships. A PR Professional can often be in a challenging, difficult and even confusing situation; therefore, attending this course will enable you to develop the skills to present practical and achievable plans that win management confidence.

Target Audience

Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal or external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this course.

Target Competencies

• Planning, organizing and leading
• Controlling and evaluating written communication
• Public speaking and media handling
• Building rapport
• Providing and receiving feedback

Course Methodology

The workshop is designed to be interactive and participatory, including various pedagogical tools to enable the participants to function effectively and efficiently in a multilateral environment. The course will be built on presentations, role playing and group exercises, experience sharing with roundtable discussions as well as team exercises and group debriefs.

Course Objectives
By the end of the course, participants will be able to:

• List the functions of Public Relations (PR) in a changing environment
• Plan and organize a PR program by familiarizing themselves with the main functions of a PR professional
• Practice the key communication skills and techniques essential for performing their PR duties
• Implement their know-how to communicate effectively with the internal and external publics of the organization
• Justify the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication
• Plan and execute a press conference

This course also holds as a 10 day programme

• September 1 - 3, 2020
• 3 days

CERTIFIED PUBLIC RELATIONS PROFESSIONAL

This course will take you step-by-step through proven best approaches to PR planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management, and directly contribute to the organization’s success by enhancing its reputation and improving its relationships. You will be shown how the fundamentals of PR are vital, and how skillful diplomatic handling will help you understand reputation and relationships. A PR Professional can often be in a challenging, difficult and even confusing situation; therefore, attending this course will enable you to develop the skills to present practical and achievable plans that win management confidence.

Target Audience

Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal or external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this course.

Target Competencies

• Planning, organizing and leading
• Controlling and evaluating written communication
• Public speaking and media handling
• Building rapport
• Providing and receiving feedback

Course Methodology

The workshop is designed to be interactive and participatory, including various pedagogical tools to enable the participants to function effectively and efficiently in a multilateral environment. The course will be built on presentations, role playing and group exercises, experience sharing with roundtable discussions as well as team exercises and group debriefs.

Course Objectives
By the end of the course, participants will be able to:

• List the functions of Public Relations (PR) in a changing environment
• Plan and organize a PR program by familiarizing themselves with the main functions of a PR professional
• Practice the key communication skills and techniques essential for performing their PR duties
• Implement their know-how to communicate effectively with the internal and external publics of the organization
• Justify the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication
• Plan and execute a press conference

This course also holds as a 10 day programme

• September 1 - 7, 2020
• 7 days

CORPORATE SOCIAL RESPONSIBILITY (C. S .R)

Corporate Social Responsibility (CSR) is the principle which drives businesses to support communities and people without expecting direct financial returns. It is best demonstrated when CSR practices are used to connect the business to the community by supporting social issues and interests. The difficulty is finding a balance between doing good and making sure the practices benefit your business as well as the community and its constituents. This course covers CSR methods, tools, principles and practices, the ethics of CSR, communicating CSR, as well as the challenges of CSR and how to deal with them.

Target Audience

Professionals in private companies, 'NGOs', local, regional and international organizations and governments who are currently involved in CSR, or would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Target Competencies

• Planning, organizing and leading
• Written and verbal communication
• Inspiring and building rapport
• Analyzing and evaluating

Course Methodology

This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of films and videos, individual and team exercises, and case studies and scenarios.

Course Objectives

By the end of the course, participants will be able to:

• Familiarize themselves with the history concepts and Caroll's four part definition of Corporate Social Responsibility (CSR)
• Outline why is CSR important in the public and private sectors
• Recognize how business ethics, CSR and corporate governance are converging
• Illustrate the evolution and revolution of CSR
• Reach optimal communication outcome by implementing the 10 rules for effective CSR communication
• Create competitive advantage by identifying various CSR challenges

• September 1 - 3, 2020
• 3 days