Public Relations Courses

  • latest blog post
    CERTIFIED PUBLIC RELATION PROFESSIONALS

    Why Attend
    This course will take you step-by-step through proven best
    approaches to PR planning and management. By following
    these steps, PR professionals will achieve results that can be
    measured and reported back to top management, and directly
    contribute to the organization’s success by enhancing its
    reputation and improving its relationships.
    You will be shown how the fundamentals of PR are vital, and
    how skillful diplomatic handling will help you understand
    reputation and relationships. A PR Professional can often be in a
    challenging, difficult and even confusing situation; therefore,
    attending this course will enable you to develop the skills to
    present practical and achievable plans that win management
    confidence.
    Target Audience
    Managers, supervisors and officers experienced in public
    relations. Other key personnel whose work involves contact and
    interaction with the internal or external public, particularly in the
    areas of personnel, marketing, sales, training and administration
    will also benefit from this course.
    Target Competencies
    Planning, organizing and
    leading
    Controlling and evaluating
    Written communication
    Public speaking and media
    handling
    Building rapport
    Providing and receiving
    feedback
    Course Methodology
    The workshop is designed to be interactive and participatory,
    including various pedagogical tools to enable the participants
    to function effectively and efficiently in a multilateral
    environment. The course will be built on presentations, role
    playing and group exercises, experience sharing with
    roundtable discussions as well as team exercises and group
    debriefs.
    Course Objectives
    By the end of the course, participants will be able to:
    List the functions of Public Relations (PR) in a changing
    environment
    Plan and organize a PR program by familiarizing themselves
    with the main functions of a PR professional
    Practice the key communication skills and techniques
    essential for performing their PR duties
    Implement their know-how to communicate effectively with
    the internal and external publics of the organization
    Justify the role of a PR professional in supporting the image
    and reputation of the organization by becoming proficient in
    both verbal and written communication
    Plan and execute a press conference

  • latest blog post
    CERTIFIED PUBLIC RELATION PROFESSIONALS

    Why Attend
    This course will take you step-by-step through proven best
    approaches to PR planning and management. By following
    these steps, PR professionals will achieve results that can be
    measured and reported back to top management, and directly
    contribute to the organization’s success by enhancing its
    reputation and improving its relationships.
    You will be shown how the fundamentals of PR are vital, and
    how skillful diplomatic handling will help you understand
    reputation and relationships. A PR Professional can often be in a
    challenging, difficult and even confusing situation; therefore,
    attending this course will enable you to develop the skills to
    present practical and achievable plans that win management
    confidence.
    Target Audience
    Managers, supervisors and officers experienced in public
    relations. Other key personnel whose work involves contact and
    interaction with the internal or external public, particularly in the
    areas of personnel, marketing, sales, training and administration
    will also benefit from this course.
    Target Competencies
    Planning, organizing and
    leading
    Controlling and evaluating
    Written communication
    Public speaking and media
    handling
    Building rapport
    Providing and receiving
    feedback
    Course Methodology
    The workshop is designed to be interactive and participatory,
    including various pedagogical tools to enable the participants
    to function effectively and efficiently in a multilateral
    environment. The course will be built on presentations, role
    playing and group exercises, experience sharing with
    roundtable discussions as well as team exercises and group
    debriefs.
    Course Objectives
    By the end of the course, participants will be able to:
    List the functions of Public Relations (PR) in a changing
    environment
    Plan and organize a PR program by familiarizing themselves
    with the main functions of a PR professional
    Practice the key communication skills and techniques
    essential for performing their PR duties
    Implement their know-how to communicate effectively with
    the internal and external publics of the organization
    Justify the role of a PR professional in supporting the image
    and reputation of the organization by becoming proficient in
    both verbal and written communication
    Plan and execute a press conference

  • latest blog post
    CERTIFIED PUBLIC RELATION PROFESSIONALS

    Why Attend
    This course will take you step-by-step through proven best
    approaches to PR planning and management. By following
    these steps, PR professionals will achieve results that can be
    measured and reported back to top management, and directly
    contribute to the organization’s success by enhancing its
    reputation and improving its relationships.
    You will be shown how the fundamentals of PR are vital, and
    how skillful diplomatic handling will help you understand
    reputation and relationships. A PR Professional can often be in a
    challenging, difficult and even confusing situation; therefore,
    attending this course will enable you to develop the skills to
    present practical and achievable plans that win management
    confidence.
    Target Audience
    Managers, supervisors and officers experienced in public
    relations. Other key personnel whose work involves contact and
    interaction with the internal or external public, particularly in the
    areas of personnel, marketing, sales, training and administration
    will also benefit from this course.
    Target Competencies
    Planning, organizing and
    leading
    Controlling and evaluating
    Written communication
    Public speaking and media
    handling
    Building rapport
    Providing and receiving
    feedback
    Course Methodology
    The workshop is designed to be interactive and participatory,
    including various pedagogical tools to enable the participants
    to function effectively and efficiently in a multilateral
    environment. The course will be built on presentations, role
    playing and group exercises, experience sharing with
    roundtable discussions as well as team exercises and group
    debriefs.
    Course Objectives
    By the end of the course, participants will be able to:
    List the functions of Public Relations (PR) in a changing
    environment
    Plan and organize a PR program by familiarizing themselves
    with the main functions of a PR professional
    Practice the key communication skills and techniques
    essential for performing their PR duties
    Implement their know-how to communicate effectively with
    the internal and external publics of the organization
    Justify the role of a PR professional in supporting the image
    and reputation of the organization by becoming proficient in
    both verbal and written communication
    Plan and execute a press conference

  • latest blog post
    CORPORATE SOCIAL RESPONSIBILITY (C. S .R)

    Why Attend
    Corporate Social Responsibility (CSR) is the principle which
    drives businesses to support communities and people without
    expecting direct financial returns. It is best demonstrated when
    CSR practices are used to connect the business to the
    community by supporting social issues and interests. The
    difficulty is finding a balance between doing good and making
    sure the practices benefit your business as well as the
    community and its constituents. This course covers CSR
    methods, tools, principles and practices, the ethics of CSR,
    communicating CSR, as well as the challenges of CSR and how
    to deal with them.
    Target Audience
    Professionals in private companies, 'NGOs', local, regional and
    international organizations and governments who are currently
    involved in CSR, or would like to be involved in CSR, and wish to
    apply and embed the concept of CSR in their institution.
    Target Competencies
    Planning, organizing and
    leading
    Written and verbal
    communication
    Inspiring and building
    rapport
    Analyzing and evaluating
    Course Methodology
    This training course is designed to be interactive and
    participatory. To maximize its effectiveness, the course relies on
    the use of films and videos, individual and team exercises, and
    case studies and scenarios.
    Course Objectives
    By the end of the course, participants will be able to:
    Familiarize themselves with the history concepts and Caroll's
    four part definition of Corporate Social Responsibility (CSR)
    Outline why is CSR important in the public and private sectors
    Recognize how business ethics, CSR and corporate
    governance are converging
    Illustrate the evolution and revolution of CSR
    Reach optimal communication outcome by implementing
    the 10 rules for effective CSR communication
    Create competitive advantage by identifying various CSR
    challenges

  • latest blog post
    CORPORATE SOCIAL RESPONSIBILITY (C. S .R)

    Why Attend
    Corporate Social Responsibility (CSR) is the principle which
    drives businesses to support communities and people without
    expecting direct financial returns. It is best demonstrated when
    CSR practices are used to connect the business to the
    community by supporting social issues and interests. The
    difficulty is finding a balance between doing good and making
    sure the practices benefit your business as well as the
    community and its constituents. This course covers CSR
    methods, tools, principles and practices, the ethics of CSR,
    communicating CSR, as well as the challenges of CSR and how
    to deal with them.
    Target Audience
    Professionals in private companies, 'NGOs', local, regional and
    international organizations and governments who are currently
    involved in CSR, or would like to be involved in CSR, and wish to
    apply and embed the concept of CSR in their institution.
    Target Competencies
    Planning, organizing and
    leading
    Written and verbal
    communication
    Inspiring and building
    rapport
    Analyzing and evaluating
    Course Methodology
    This training course is designed to be interactive and
    participatory. To maximize its effectiveness, the course relies on
    the use of films and videos, individual and team exercises, and
    case studies and scenarios.
    Course Objectives
    By the end of the course, participants will be able to:
    Familiarize themselves with the history concepts and Caroll's
    four part definition of Corporate Social Responsibility (CSR)
    Outline why is CSR important in the public and private sectors
    Recognize how business ethics, CSR and corporate
    governance are converging
    Illustrate the evolution and revolution of CSR
    Reach optimal communication outcome by implementing
    the 10 rules for effective CSR communication
    Create competitive advantage by identifying various CSR
    challenges